At Play Universe, your family’s trust means everything to us. We know you’re shopping for the little people who matter most and we take your privacy just as seriously as you take their safety.
This policy explains how we collect, use, and protect your personal information in line with South Africa’s Protection of Personal Information Act (POPIA).
What is personal information?
Personal information is any information that can identify you or tell someone something about you.
This includes:
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Your name, surname, ID number.
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Your contact details (email, phone number).
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Your delivery address.
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Your payment details.
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Your shopping history on Play Universe.
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Your online behaviour while browsing our website.
If it can be linked to you it’s personal information.
Why do we collect your personal information?
We only collect what we truly need to give you a smooth, joyful shopping experience.
1. To create and manage your account
When you create an account with Play Universe, we use your details to:
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Set up your account
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Help you log in securely
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Keep your information up to date
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Provide customer support
You can update your details anytime under “My Account.”
2. To deliver your orders and assist with returns
To get your little one’s goodies safely to your door, we need:
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A delivery address
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A contact number
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Occasionally ID (if required)
We also keep a record of your purchases so we can help you quickly with returns, refunds, or exchanges.
3. To keep you in the loop (only if you say yes!)
If you give us permission, we may send you:
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Special offers
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New product updates
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Sale announcements
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Parenting-friendly toy recommendations
You can unsubscribe at any time by clicking “unsubscribe” in our emails or updating your account settings.
No pressure. No spam. Ever.
4. To improve your experience
We may use information about:
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What you browse
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What you click on
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Reviews or feedback you share
This helps us understand what parents love and how we can make Play Universe even better.
When we analyse trends, we remove anything that personally identifies you so you stay anonymous.
5. To grow and improve our store
From time to time, we may use information to:
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Research what families are looking for
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Test new features
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Improve our website experience
Again this is done responsibly and, where possible, anonymously.
When do we share your information?
We only share your information when:
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You give us permission
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It’s necessary to deliver your order
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The law requires it
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It protects you, us, or others
We may share information with:
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Payment processors and banks
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Courier and delivery partners
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Trusted technology providers
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Legal or regulatory authorities (if required)
All our partners are required to protect your information.
How do we keep your personal information safe?
Your family’s information is protected through:
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Secure servers and restricted access
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Encryption and obfuscation of sensitive data
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Limited staff access (only when necessary)
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Regular security monitoring
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Clear procedures to handle data incidents
If your information is ever at risk, we will inform you as required by law.
How can you keep your account safe?
We encourage you to:
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Never share your login details
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Use a strong, unique password
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Avoid using the same password across websites
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Consider using a password manager
Do we use cookies?
Yes the helpful kind!
Cookies help us:
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Remember your preferences
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Improve your browsing experience
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Understand how our website is used
How long do we keep your information?
We only keep your information for as long as necessary:
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While you use our services
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As required by law
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For legitimate record-keeping purposes
If you unsubscribe from marketing, we stop using your details for that purpose immediately but may still use them for order-related communication.
You may request deletion of your personal information at any time (subject to legal requirements).
How to lodge a complaint
You have the right to:
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Request access to your personal information
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Ask us who we’ve shared it with
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Correct inaccurate information
If you have concerns about how we handle your information, please contact us first:
privacy@playuniverse.co.za
We’re here to help and will do our best to resolve the issue.
If we cannot resolve your complaint, you may contact the Information Regulator of South Africa: https://justice.gov.za/inforeg/
At Play Universe, we’re not just selling toys we’re part of your family’s journey. Protecting your personal information is part of that responsibility.
Thank you for trusting us.
